Carla Rockmore’s opinion matters to many over 50 women who are looking to feel like they belong, look beautiful and feel in charge.
Although she’s famous for being a beauty and fashion influencer, her career didn’t start with social media. For nearly 20 years, she was a fashion designer before turning her attention to jewelry design.
She didn’t begin sharing her life, style and wisdom on TikTok until the COVID-19 lockdown which is when it all started working.
Thanks to her stylish clothes, strong personality and honesty about growing older, Carla attracted fans of all ages very fast.
These days, she’s not only going viral—she’s also working to reshape the way we think about aging and beauty.
Carla points out that people often think our best years are over when we age, ignoring modern realities. Still, growth into your true self won’t happen until you have experienced and learned from life. That’s when the true radiance comes out in you.
When it comes to making yourself look your best, Carla is sure about what’s worth trying and what to skip. Recently, she appeared at QVC’s 2025 Summit and TikTok Super Brand Day in Los Angeles, talking about her favorite techniques and sharing the one habit she always uses to lift her cheekbones—it’s surprisingly easy.
The key is adding a bit of color.
Collagen and the radiant glow we had when we were younger reduce with age, as Carla points out. Even if you usually go for nude, a nude that adds a little pink can make a big difference. It will revitalize your face and help lift your cheekbones for a natural effect.
It’s not only about lipstick. Carla advises women 50 and over to add more color to their wardrobe and makeup. According to her, color isn’t just about being pretty—it actually makes people feel more energetic. It reveals what is in your heart.
She revealed another piece of advice I didn’t expect. Let your concealer sit for a bit before moving forward.
Carla’s secret is to skip the blending step right after applying concealer. “I let it stand for about 10 minutes,” she explains. It’s common for me to start with my eyebrows or cheeks.
After that, I go over the area again with a soft brush and remove the product settled in the fine lines. So, you don’t end up with too much product, leaving everything smooth and wrinkle-free.
Carla is trusted by women because she provides useful and creative advice on aging with confidence.
Carla’s main message is focused on freedom and self-expression. She advises women to pay no attention to old-fashioned “rules” and let themselves be happy.
She says she was once warned by her family that if she shaved her legs, the hair would be thicker when it regrew. So I went to camp looking much like Bigfoot. That’s just a myth—and it’s time to get rid of the myths about beauty and aging.
Currently, Carla is in QVC’s Quentissential 50 (Q50), along with famous women over 50 such as Hoda Kotb, Donna Kelce and Kathie Lee Gifford. It’s easy to see that she is using her influence to encourage, inform and motivate people.
If you’re 50 or older or just want some real and encouraging beauty tips, let Carla Rockmore inspire you. Protect your face from the sun by wearing a hat, try colorful shades, let your skin breathe and show your true self.
As Carla said, “You are still at the beginning of your journey.”