Maureen McCormick, the star of The Brady Bunch as Marcia Brady, has joined the millions of fans and other celebrities in celebrating the life of Bobby Sherman, a teen idol of the 60s and 70s who was charming, talented, and kind and whose legacy will live on.
McCormick posted a touching tribute on Instagram on Tuesday, June 24, 2025, after the news of Sherman passing. He was 81.
She captioned a nostalgic photo of herself and Sherman during a guest appearance on the classic show “The Love Boat with the words, Rest In Peace Bobby Sherman. I shall never forget your kindness… what a beautiful human being. I am very sorry to his family.”
The black and white picture, which was plucked out of the decades ago, was a moment of television history, and a heartwarming bond between two popular entertainers of the same time. To fans, it was a potent memory and emotion shot.
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So sad Maureen 💔 Bob Sherman was an amazing man. One fan commented on the post, saying, As a teenager I loved you both on The Love Boat.
Another one added: “My first tween crush- Friday nights with The Brady Bunch, The Partridge Family, and Here Come the Brides- all my favorites. May Bobby sleep in peace!”
His wife, Brigette Poublon, publicly confirmed his death and posted a touching message on the Instagram of actor John Stamos.
Her words were full of love and grace and they created an image of a strong and loving marriage.
She wrote, “Bobby passed away in my hand, as he supported our life with love, courage, and unending grace in all 29 years of beautiful marriage.”
Bobby Sherman was born in 1943 in California and was not just a pretty face of his generation but a multi-talented performer whose voice, charisma and energy defined a generation of music and television.
His career launched in the late 1960s with a breakthrough performance in the musical television series Here Come the Brides.
However, his boyish good looks and pop-rock songs such as Little Woman, Julie, Do Ya Love Me, Hey, Little Girl and You Make Me Happy propelled him to the status of a heartthrob.
He was a frequent guest on the variety show Shindig! and later starred in Getting Together, which is frequently regarded as a spiritual cousin to The Partridge Family.
Behind the scenes, he continued to keep his fans swooning with live performances and magazine covers that characterized the youth culture of the era.
However, fame was not the only thing in the life of Sherman. He made an unusual twist after he left the limelight, serving the people. He is an Emergency Medical Technician (EMT) and a trained police officer who set aside his celebrity status to assist those in genuine need.
Maureen McCormick, with whom Sherman appeared in a guest episode of The Love Boat, frequently mentioned in interviews how nice and modest he was despite his fame. She once said, he was just a down-to-earth guy. No ego, only kindness. It was a pleasure to work with him.”
Her eulogy this week reflected that, and the reaction on the internet demonstrated how profoundly Sherman impacted the people in his life, whether in real life or on the screen.
Another 1960s and 70s teen idol, Donny Osmond, also honored him with a touching message. He wrote, “I am heartbroken. Bobby was an example to most of us young performers. He was a graceful, humble, and decent leader.”
In a time when celebrity news is usually filled with scandal, the story of Sherman is one of silent power, charity, and change.
Old and new fans are not only reminiscing about the performer he was, but the man he became, a husband, a father, a servant to the community, and most importantly, a decent human being.
Brigette, the wife of Sherman and his family have asked to be given privacy as they grieve his death but they are thankful to the love that has been shown.
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Brigette wrote in a follow-up post, “We have gotten so many beautiful messages.” The spirit of Bobby is in every smile, every song, every act of kindness.
With tributes still pouring in by fans, former co-stars, and admirers of all ages, it is obvious that Bobby Sherman was not just a teen idol, but a reminder of a kinder era and that fame and kindness do not have to be mutually exclusive.
And to Maureen McCormick and those who knew him, he will always be remembered not only by the roles he played, but by the warmth and sincerity he brought into the world.
“Goodbye, Bobby. Thanks to the memories, the music, and the light,” McCormick concluded her message.